The Problem
The NHL has trouble bringing in a younger audience in many American cities. Despite its best effort, the NHL has struggled to bring the sport to the attention to a younger audience.
The Strategy
- Sports are all about stories - recounting the great play, arguing about strategies employed, and marvelling at the courage of athletes.
- Sport organization can implement strategies to appeal to the geographic pride some individuals may have.
- The identified benefits such as “knowledge of fans” and feeling the pulse are enabling teams to design an informed strategy and to develop a customized approach in their marketing endeavors.
The Idea
Enjoy the moments that will never be forgotten. From firsts to lasts, moments are special and often mean different things to different people. Welcome To Forever is a collection of special moments tailored to specific cities, teams and players, for you the fans. Embrace the moments that define the teams and players you cheer for today.
Never Forget Your First is some of the best “firsts” in the NHL that changed history forever
Branding
